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About Society

Mercatus, the esteemed marketing society of Jesus & Mary College, stands as a beacon of creativity, innovation, and professional growth within the vibrant campus of one of Delhi University’s leading institutions. Founded with a mission to cultivate marketing acumen among students, Mercatus provides a dynamic platform for budding marketers to explore and hone their skills through a plethora of activities, workshops, and events. The society's core values revolve around sustainability, entrepreneurship, and practical learning, ensuring its members are well-prepared to excel in the competitive marketing landscape.

Achievements and Initiatives

Mercatus has a rich history of achievements that underscore its commitment to excellence and innovation. One of its most notable events was the talk session titled "BYOB - Build Your Own Brand," featuring Mr. Vivek Sahni, the founder of Kama Ayurveda. This session provided invaluable insights into the world of branding and entrepreneurship, offering students a unique opportunity to learn from one of the industry's leading figures. Mr. Sahni's journey and expertise inspired many attendees, reinforcing the importance of authenticity and sustainability in building successful brands.

Adding to its innovative projects, Mercatus runs a thrift store dedicated to its merchandise. This store not only promotes sustainable fashion but also allows students to purchase unique and affordable items while supporting the society’s activities. The thrift store embodies the spirit of conscious consumerism, encouraging students to make environmentally responsible choices.

Mercatus’s intellectual contributions are showcased through its official magazine, Marketrix. This publication serves as a platform for students to express their ideas, share industry insights, and explore contemporary marketing trends. With two successful editions launched, Marketrix has established itself as a significant academic and professional resource within and beyond the college.

Edition 2022-23 https://heyzine.com/flip-book/15de7a52e5.html

Edition 2023-24 https://online.fliphtml5.com/dfyff/plyx/#p=3

Media Coverage and Social Impact

The society's proactive stance on environmental issues has garnered significant media attention, particularly for its ANTI- PLASTIC CAMPAIGN. This initiative aimed to reduce plastic usage on campus and beyond, aligning with global efforts to combat plastic pollution. The society boldly went ahead in launching two green initiatives to become a society that believes in sustainable marketing. In collaboration with Enactus, it jointly started an ongoing campaign on “ANTI PLASTIC CUM RECYCLING INITIATIVE” to reduce single use plastics by productively recycling them in partnership with ShynaEcounified India Pvt Ltd. Inaugurated by Gautam Gambhir on 3rd October 2019, 1300 kgs of plastics collected were given to the company for recycling into plastic tiles. The second cycle of plastic collection took place on 6th November 2019.

We stepped forward in our sustainable marketing initiative by starting JMC Crockery Bank, which lends FREE crockery to all departments and societies for reducing the volumes of plastic crockery used in our college functions.This crockery bank promotes eco-friendly practices by providing reusable crockery to various college events, reducing reliance on single-use plastics.

Conclusion

Mercatus, the marketing society of Jesus & Mary College, continues to set benchmarks in fostering marketing excellence and sustainable practices. Through its diverse initiatives, including insightful talk sessions with industry leaders like Mr. Vivek Sahni, the establishment of a crockery bank, the operation of a thrift store, and the publication of Marketrix, Mercatus provides its members with unparalleled opportunities for growth and learning. The society's impactful anti-plastic campaign further underscores its dedication to environmental sustainability, making Mercatus not just a hub for marketing enthusiasts but also a catalyst for positive social change. As it continues to evolve and expand its horizons, Mercatus remains a proud testament to the innovative spirit and proactive ethos of Jesus & Mary College.

Convenor’s Name

Dr. Gurmeet Bakshi
Ms.Vrinda Moda

Names of Office Bearers

President : Sabrina Paul
Vice-President: Aliza
General Secretary: Ria Kapoor
Joint Secretary: Prerna Maheshwari
Project Lead: Kashish Ahuja & Mishti Garg
Finance Secretary: Annie Michael
Student Coordinator: Ayushu Vohra

Contact information (Society Email) and relevant social media links

Gmail: mercatus@gmail.com

Linkedin: https://www.linkedin.com/company/mercatus-jmc/

Instagrame: https://www.instagram.com/mercatusjmc?igsh=MWFzdTB4OWY0ZDIxZQ==